Thing You Need to Know About New Instagram Live Badges

Instagram Live badges are the latest feature release aimed at helping influencers make money. But how do they work?

What Are Instagram Live Badges?

Badges are new monetization concepts on social media but it’s about to pick up speed!

The concept of “badges” plays off a popular feature within Twitch and TikTok, which allows followers to “tip” creators during live streams. And now this feature is coming to Instagram!

In recent months, Instagram reported an increase in Instagram Live streams leading to a 70% increase in views from February to March 2020.

According to the press release: “Live has helped creators and businesses stay connected to their followers and bring people together.

With badges, creators can generate income from the content they’re already creating.”

The launch of badges on Instagram Lives not only creates a new revenue stream for creators, it also works to develop a sense of exclusivity on the platform.

With the new feature, viewers, followers, and fans can purchase a badge during a Live video that will stand out in the comments and unlock additional features, including placement on a creator’s list of badge holders and access to a special heart.

Read Also: 5 Tools To Optimize Your Instagram Bio Link


How Do Instagram Live Badges Work?

Once badges are rolled out, they will be available in 3 different levels, based on the number of hearts available to purchase.

Viewers can buy one heart for $0.99, two for $1.99, or 3 for $4.99. It’s reported that initially, creators will receive 100% of the revenue from Instagram Live badges sales.

Creators can see how many hearts a viewer has purchased thanks to a visual icon in the chat stream, making it easy to see who is supporting them for a shout-out.

View this post on Instagram

WEEKLY SCHEDULE WITH SOME NEW CLASSES!! Who is working on working out with me this week? 👉 Tag your sweat friends below and tell me which classes you are showing up for!! ⠀ 📺 LSTV Fam >> Which classes should I upload to the app? ⠀ Notes: 🔹All classes on IG Live 🔹All classes are 30-minutes 🔹Daily Q&A seshes following each workout 🙋🏽‍♀️ Stick around after the workout to be a Chatty Kathy with me! 🔹Some classes (not all) will be accessible for 24 hours on IGTV (This is a NEW feature on Instagram, note they will be available on IGTV) 🔹I will announce the night before which classes will be LIVE vs. accessible for 24 hours ⠀ 👉 If you like working out with me, please support me and enjoy 7 days free on Le Sweat TV 📺💦

A post shared by Charlee Atkins, CSCS (@charleeatkins) on


How to Get Instagram Live Badges for Your Profile:

The good news is that Bages are coming to Instagram very soon. But the bad news is that it’s still being tested and rolled out.

Instagram revealed that testing will begin next month with a small group of creators and businesses, with promises of the feature expanding in the coming months.

Instagram audiences across the US, Brazil, UK, Germany, France, Italy, Turkey, Spain, and Mexico are tipped to be the first to get access, so if you’re in those markets, it could be on your profile sooner than you think!


Instagram Live badges are just the beginning of new monetization opportunities for influencers on the platform, so we’re excited to see how this will unfold!

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